Development Of Business Coffee In Bukittinggi (Case Study: Gindo’s Coffee And Ani’s Coffee)

Yenida, - and Gustina, - and Ikhlas Saad, Zaitul (2017) Development Of Business Coffee In Bukittinggi (Case Study: Gindo’s Coffee And Ani’s Coffee). International Conference of Applied Science on Engineering, Business, Linguistics and Information Technology . pp. 27-30. ISSN 2598-2532

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Abstract

Bukittinggi is one of coffee producer cities annually producing coffee powder in significant amount. This is supported by the public's interest in consuming this beverage. It is also supported by its area, which is geographically located at an altitude between 780 - 950 meters above sea level, causing the air in Bukittinggi relatively cool with the air temperature is about 17-24oC. Bukittinggi is also a tourism city. It makes the demand of getting excellent coffee powder higher year by year. The purpose of this community service is to provide training on the micro level of home-based coffee business, especially for Mr. Gindo and Mrs. Safni (coffee producers and traders), in terms of marketing, business accounting, business motivation, and also providing equipment. It is aimed to help increasing their sales and also expand their market, because their previous marketing is still very simple; (1). the coffee product is not using labels, brands, (2). Its packaging is not good, (3). there is no promotion, (4). The marketing distribution is generally still in zero level (direct selling, (5). There is no bookkeeping because personal and business expenses are still mixed. With the training and the aid of equipment that have been given, hopefully Mr. Gindo’s dan Mrs. Safni’s coffee businesses, with the new brand “Raja Kopi” and “Ani”, become more successful.

Item Type:Article
Subjects:C Social Sciences > CC Economic History and Conditions
C Social Sciences > CG Finance
Divisions:Luar PNP > Journal, Proceeding
ID Code:734
Deposited By:Rahmat Hidayat
Deposited On:21 Nov 2017 09:50
Last Modified:23 Dec 2018 08:15

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