PERSIAPAN INTERNASIONALISASI UKM MELALUI INTELIJEN BISNIS (BUSINESS INTELLIGENCE) DAN INOVASI YANG DIMODERASI OLEH LINGKUNGAN BISNIS EKSTERNAL

Chairunisa Muchtar, Yasmin and Qamariah, Inneke (2016) PERSIAPAN INTERNASIONALISASI UKM MELALUI INTELIJEN BISNIS (BUSINESS INTELLIGENCE) DAN INOVASI YANG DIMODERASI OLEH LINGKUNGAN BISNIS EKSTERNAL. National Conference of Applied Engineering, Business and Information Technology, Politeknik Negeri Padang . pp. 412-418. ISSN 2541-111x

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Abstract

This study aims to analyze the role of external business environment as the moderating variable on the relationship between business intelligence and internationalization of SMEs. Population of this research is 35 owners or managers of SMEs which are the member of HIPMI Sumatera Utara and also the member of CIKAL USU. Questionnaires are distributed through email and direct meeting in order to collect data. Data is analyzed by using multiple linier regression to test the influence of business intelligence and innovation on the internationalization. Residual test is used to test the moderating role of external business environment on the relationship between business intelligence and internationalization of SMEs. Result shows that simultaneously business intelligence and innovation have significant effect on internationalization. Partially both business intelligence and innovation have significant and positive influence on internationalization. Based on residual test, external business environment does not moderate the relationship between business intelligence and innovation on internationalization.

Item Type:Article
Subjects:C Social Sciences > CC Economic History and Conditions
C Social Sciences > CH Public Finance
Divisions:Luar PNP > Journal, Proceeding
ID Code:707
Deposited By:Rahmat Hidayat
Deposited On:25 Oct 2017 08:05
Last Modified:19 Dec 2018 20:46

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