Citra Perusahaan Sumatera Barat Dalam Iklan Forum Bisnis Sebuah Tinjauan Sosiologi Media

Adona, Fitri and Haslina, Wesli and Zerwen, Liyen (2004) Citra Perusahaan Sumatera Barat Dalam Iklan Forum Bisnis Sebuah Tinjauan Sosiologi Media. Jurnal R & B, 4 (1). pp. 71-80. ISSN 1412-5080


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The research is almed to observe the imege of West Sumatera companies through the advertisement in Economic News Forum Bisnis. The image analysis is prior to a positive view that reality is multiple and depends on individual subjects. No tight border between collecting and analyzing data is made when conducting the research. The collected data is analyzed without giving stiff criteria on the objectivity standard. Horever, the weakness of the research to be is that the reflectivity of the study is not totally caught since the writer merely lntarviewed the subjects without lnvolving them to participate in the research directly. The Forum Bisnis ls chosen on the assumption that repreasents companies and business in West Sumatera as its original publication. Of the analysis toward Forum Bisnis advertisement in the last six months, it can be concluded that the advertisement still refer to simple basic advertisement principle which is only promoting companies’ products, discount in sales and congratulations as the lnterelation connection. The advertisement is fall to show the total image og companies lt advertisement because of the limited knowledge on the advertisement function in business and, also, the media processing in socializing and making their business relation. The rasearch there fore suggest the advertisement making to be more involved and coordinate with the public relation of companies when making the advertisement. Advertisements should be something memorable and educable for those who see and read them.

Item Type:Article
Subjects:C Social Sciences > CC Economic History and Conditions
Divisions:Jurusan Administrasi Niaga > Prog.Studi Administrasi Bisnis-D3 > Jurnal/Karya Ilmiah
ID Code:164
Deposited By:Mr. OP Repo-4 Puskom
Deposited On:10 Oct 2016 07:29
Last Modified:08 Nov 2016 13:47

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